Essential WordPress Plugins For Photographers & Their Business

You are here because of an interest in WordPress plugins for photographers and their business.  If you continue reading, then you’re interested in WordPress for photographers, more specifically, plugins that are worth installing on your WordPress website.

WordPress Plugins for Photographers

In this article you will see some very useful WordPress plugins for photographers that can help make your website become more than just a website. Some of these WordPress plugins for photgoraphers can provide business management functionality so that your website works for you in so many ways.

Google Analytics for WordPress

wordpress plugins for photographers

Track your WordPress site easily through Google Analytics. This plugin from Joost Devalk is the most popular of WordPress plugin for photographers for integrating Google Analytics. He makes it extremely simple for anyone to implement the Analytics tracking codes. (with extra features)

WordPress SEO


Another plugin from Joost and also one of the most popular plugins in the WordPress directory. WordPress SEO makes it very simple for anyone to add SEO functionality to a website. The plugin also adds necessary Open Graph data for sharing on Facebook, Google Plus, etc. Optimizing your photography website has never been easier.

If you record and publish a lot of videos on your website or blog, then I recommend adding the Video SEO plugin which compliments the WordPress SEO plugin.  This will add an additional video sitemap to your site and generate a search engine result with a video thumbnail and more.

If you are trying to market your business locally, then I recommend taking advantage of the Local SEO plugin which also compliments the WordPress SEO plugin.  With it, you can easily localize your website to multiple locations or just one, include a map (or many), hours and address all with proper Schema markup.

Gravity Forms


Of all WordPress plugins for photographers specifically as a contact form tool, this is the best.  This is not a free plugin, but it is definitely the ultimate contact form plugin. Why? Well, it is packed with so many features and is supported by a wide range of third-party developers. Rocket Genious, developer of Gravity Forms, has also created integration with PayPal, Mailchimp and more. In addition to contact forms, photographers can use the plugin to create questionnaires for clients. Visit The Modern Tog website and click Must Have Tools to see client questionnaires for Weddings, Family Portraits and Newborn Portraits, and Senior Portraits.

Do a search in the WordPress plugin directory for Gravity Forms and see if there are additional plugins that can benefit your business.


I already mentioned that Gravity Forms has addition support by other third-party developers. Here is a great example. This plugin makes it possible for Gravity Forms to transfer the contact information from prospects into a photographer’s ShootQ CRM database. There are also add-ons for Salesforce and other CRM systems.

Not interested in paying for a contact form plugin?  Contact Form 7 is a free alternative with a bunch of good features.  Hey, not all WordPress plugins for photographers have to be expensive.  Free can work!

WP to Buffer (Pro)

wp to buffer

I am a huge fan of using Buffer for marketing, and I’ve written and shared that many times.  When I first heard about WP to Buffer I had to check it out.  I wound up using it on my website, some friend’s sites and clients as well.  Basically how it works is this… You connect your Buffer account using the Buffer API (walkthrough instructions included) and then set which queues you’d like your new or updates posts and pages use.  This works great for the majority of sites, but sometimes more is needed.

That’s where WP to Buffer Pro comes in.  On my website, for example, I have posts, pages and iPhoneography as a Custom Post Type.  The Pro version of the plugin can also send Custom Post Type’s to a Buffer queue.  In addition, it can have the new post sent immediately instead of adding to the queue.  So the way I have mine set up is this:

  • New blog posts are added to the Buffer queue for Facebook, Twitter, LinkedIn and (not Google Plus due to the lack of personal profile integration). Updated posts are not touched
  • New and updates pages are not touched
  • New iPhoneography posts are sent immediately through Buffer to Twitter, LinkedIn, and Facebook using the hashtag #iphoneography

So if you are a user of Buffer and WordPress, then this is the plugin you need.  It can make some of your social marketing easier and more fluid.  For $29 (single site license) you can get support and the added features.  The multiple site license is still only $49.

Definitely check it out.

Booking Calendar


While it is possible to use Gravity Forms for booking, this plugin makes a very simple booking system for photographers. It’s designed for online reservation and availability checking service for your site.

NextGEN Gallery


The most popular of WordPress plugins for photographers, the most popular WordPress gallery plugin and most specifically WordPress gallery management plugin without a doubt. With over 5.2 million downloads (as of 6/16/2012), the plugin has proven itself to the WordPress community. Now owned by Photocrati, the plugin will be taken to the next level of awesome with even more features that benefit photographers.

Like Gravity Forms, NextGEN Gallery is also supported by third-party developers. Do a search for NextGEN in the WordPress plugin directory and you will see over 130 add-ons.

An alternative is the Shutter plugin that is a simpler gallery management system using custom post types.


NextGEN Plus is a premium addon to NextGEN Gallery with extra display styles of your galleries and a Pro Lightbox for individual photo commenting and social sharing.

NextGEN Pro adds a full Ecommerce system for photographers to sell their photographs. PayPal Standard, PayPal Express and Stripe payment gateways. Multiple pricelists are supported as well.



SlideDeck is so much more than a WordPress gallery plugin.  It’s a plugin that can take your WordPress or social content like Instagram or Google Plus, and convert it into a SEO friendly slider.  I use this plugin for so many things on my website and I believe it can improve all photographers websites.

Digg Digg


This plugin has been around for a while, but it didn’t really take off until Buffer App purchased it. Now, with bug fixes and performance improvements, Digg Digg is the best (in my opinion) social sharing WordPress plugins for photographers. Don’t clutter your site with buttons. Use Digg Digg to choose the most important and make them look amazing.



Brought the WordPress community by Digital Telepathy, who also created SlideDeck, Flare is a beautiful alternative to Digg Digg, with simplicity and conversion as its goal. “Flare is a simple yet eye-catching social sharing bar that gets you followed and lets your content get shared via posts, pages, and media types.”

WP Invoice

wordpress invoice

Invoicing has never been easier with WP Invoice.  With this plugin, you can stop using your subscription based invoicing software, like Freshbooks, or your seperate self-hosted software, like Pancake.  Now you can use your own website, keep the branding in place, and have fully functional invoicing at your fingertips.  With a few premium features, you can unlock many other options to further improve your WordPress based invoices.

Premium features include:

  • Single Page Checkout (shopping cart style)
  • Quotes/Estimates
  • Printable/Download PDF Invoices
Of all WordPress plugins for photographers, WP-Invoice is the best of its niche.

nrelate Related Content


Photographers are visual people, and the visitors on your site are there for your visual guidance. So use a plugin that will show stunning thumbnails under each blog article as a way to increase engagement.



FooBox is a responsive lightbox plugin that brings focus to your photograph, and integrates social media sharing buttons flawlessly.  In addition, FooBox works together with the WordPress gallery plugin, NextGEN Gallery.

WordPress Backup to Dropbox


No need to pay for backups. Keep your valuable WordPress website, its media and database backed up to Dropbox in minutes with this sleek, easy to use plugin. However, if you’re looking for a plugin with more features and backup locations, check out BackupBuddy.

No WordPress plugins for photographers are worth it if you do not have a good backup system in place (like you should with your photographs)

SEO Friendly Images


Hopefully you’re optimizing your photographs for SEO before uploading, but if you’re not then this plugin is for you. SEO Friendly Images automatically adds ALT and Title attributes to all your images, which should help improve traffic from search engines.

Event Espresso


If you’re a photographer that regularly hosts events, workshops or private lessons, then this is the plugin for you.  Why rely on a third-party like Meetup or Facebook Events when you can take care of it all yourself.  Event Espresso is very powerful and flexible, and as an all-in-one ticketing solution it makes perfect sense for those who need this type of functionality.

Alternatives to Event Espresso would be Events+ and Event Calendar Pro



Akismet checks comments on your articles against its web service to see if they look like spam or not.  It will automatically block known spam and report IP addresses to its database.  Of all spam protecting WordPress plugins for photographers, this is by far the best and happens to also be created by the company behind WordPress.

Editorial Calendar


The Editorial Calendar makes it possible to see all your posts and drag and drop them to manage your blog.  Knowing that you’re blog is a crucial element to your photography business, keeping it organized is as important.

Social Media Editorial Calendar For WordPress

Lately I’ve been using CoSchedule instead of Editorial Calendar. I switched because it includes the editorial calendar, allows me to manage it via Google Calendar as well as plan social media posts on its own and with Buffer.



Wordfence Security is a free security plugin that includes a firewall, virus scanning and more.  While it is free, there is a premium version available for those needing additional security.

  • Scans core files against repository for changes
  • Scans for signatures of over thousands of known malware variants that are known security threats.
  • Continuously scans for malware and phishing URL’s in all your comments, posts and files that are security threats.
  • Scans for heuristics of backdoors, trojans, suspicious code and other security issues.
  • Checks the strength of all user and admin passwords to enhance login security.
  • Monitor your DNS security for unauthorized DNS changes.
  • Includes a firewall to block common security threats like fake Googlebots, malicious scans from hackers and botnets.
The list can go on for days.  This is much more feature rich than

WordTwit Pro


There is a right way and a wrong way to automate your Tweets after publishing articles.  Fortunately the crew at Brave New Code developed WordTwit to solve the problem.  There is a free and premium version available.  Also check out Buffer App for continued social media automation the right way.

Uber Media

uber media

Uber Media is a great plugin for easily importing photographs from your 500px, Flickr or Instagram accounts directly into post and page content.


Pippity — People Pleasing Popups Positively Increasing Sign-Ups

So I’m not really a fan of pop-ups when you visit a website (I wrote about it here).  However, I heard so many amazing things about Pippity that I had to give it a try.  The beautiful thing about the plugin is that it lets you add a time limit cookie so visitors will only see the pop-up a certain amount of times within a certain time frame.  For me, I set it to once every 60 days.  In addition, you see statistics on views, click throughs, and so on.  So if something is not working, you can easily adjust.  There are many other benefits like showing specific pop-ups to Google Plus visitors only.  I highly suggest checking out Pippity if you are looking for something like it.



Have you ever heard of HelloBar? Well, FooBar is a self-hosted WordPress plugin that does the same thing HelloBar does, but more. With it, you can share new articles, important alerts and even an email signup area. There are many other features, so please check out FooBar as it’s only $14. Oh, it is also made by the same people who make FooBox. If you are looking for a call to action plugin, this is the one I recommend. You can set a default and manually overwrite the settings per post or page.

Floating Social Bar


This is my new favorite social media plugin for WordPress.  Not only does Floating Social Bar offer the most important social channels for sharing, but it is extremely fast.    The plugin is optimized for site speed and scrolling compatibility, making it the top solution for any WordPress website.

Time Tracker


Although I am a Pancake App user for invoicing clients, I have been using WP Time Tracker within WordPress to log the time I spend on consulting work.  It’s a very basic plugin with little options for invoicing.  But I have a funny feeling that more invoice options will be added in the future.  If that happened, I might actually switch from Pancake App and use WordPress for invoicing clients in addition to time tracking.


Another plugin in the gallery space – targeted towards selling images. I still personally prefer NextGEN Pro due to its long standing reputation and popularity, support and awesome gallery management and Ecommerce system. However, SharePrints has a very nice product for creating masonry style galleries and a very thin lightbox for viewing photos larger.  It’s well worth including in this article.

Plugins Worth Mentioning

WordPress Themes For Photographers

All of these WordPress plugins for photographers are great, but you need your website to look great before it can really help your business.  Fortunately I’ve already written about the best WordPress themes for Photographers.  Please note that I work at Photocrati, but believe it is the best choice for a photographer’s website.

Your Turn

Now I want to hear from you.  Tell me which plugins you think are essential for a WordPress plugins for photographers website and business.  I will review your comments and will add to the article any that I agree with.

Thank you for checking out my list of essential WordPress plugins for photographers and their business and I hope that you found the content useful,



  1. Sharon A July 3, 2012 at 4:03 pm #

    This was amazing, thank you! Lots of work to do now, but you have simplified it a lot!

  2. Ryan July 4, 2012 at 9:02 am #

    Wow! Great article! I was just working on improving my SEO and looking for other plugins just a few days ago. LOVE the editorial calendar. Thanks for sharing!

  3. Hax July 4, 2012 at 8:13 pm #

    You fotgot the Image store plugin, completely secures images and provides all the store functionality one plugin

    • Scott Wyden Kivowitz July 4, 2012 at 8:18 pm #

      I am not sure I would include it because NextGEN Gallery will soon have eCommerce built-in.

      • Reggie February 10, 2013 at 1:04 am #

        image-store works pretty good. Lacks the support and features I really need, but NextGen surely needs to add ecommerce. I like using nextgen and estore but have found that image-store is better for event photography and being able to select multiple images and sizes.

        If I were buying my photos, then the plugin wouldn’t matter but our customers are dumb and lazy. image-store is easier for customers.

        • Scott February 11, 2013 at 7:50 am #

          NextGEN Gallery has eCommerce in works, for a premium version of the plugin.

          • Tim June 9, 2014 at 6:58 pm #

            From what I gather NextGEN still hasn’t added eCommerce have they. I am using Sunshine Photocart which has some great features but it is written very poorly and breaks easily. Also it is really tricky to get it to integrate with some themes. So much so that I have had to setup my cart as a sub-domain.
            I need something along the lines of what Reggie mentioned… the ability to bulk upload images and apply a price and product category/ies to them in one click. Most carts need the products to be setup individually. If someone can create a cart that has bulk uploads, simple category/product assigning and uses the WP themes gallery instead of having to create it’s own then that person will be very popular indeed.

          • Scott June 10, 2014 at 7:30 am #

            Hi Tim,

            NextGEN’s ecommerce system is nearly complete. In fact, it’s been internally beta tester for two months now and is now available for all NextGEN Pro customers to beta test as well. There is some info on it at the NextGEN Gallery Facebook page. If you’re considering it, be sure to pick it up at the $39 price because once ecommerce is released the price is going up.

  4. Hax July 4, 2012 at 8:24 pm #

    for free? or they are going to charge for the premium version? and how much?

  5. Brian Haferkamp July 4, 2012 at 10:21 pm #


    Really great suggestions here. I personally would put JetPack as a must have. There are just some really great things in that one download, especially for those not so experienced with blogging. Also, because of the way it integrates into, it will always be updated and supported.

    I’ve used gravity forms for our collaborative blog and it’s a great plugin. I couldn’t be happier. It’s premium but only about $25/year. That’s a small price to pay for a lot of functionality. My contributors can upload images right into a blog post template. Very awesome.

    Last thing, the more plugins you have the slower everything will load (generally). One plugin isn’t a huge deal, but photogs should look at responsive themes instead of installing WPTouch. I switched over to a responsive theme for all of my blogs and it’s beautiful at any size. No more feeding a “mobile” site to visitors. Maybe you know of some limitations that I don’t where WPTouch would be better?

    Great post. Definitely retweet this!

    • Scott Wyden Kivowitz July 5, 2012 at 8:27 am #

      JetPack does have some useful tools, but I am not sure it is definitely an essential.

      I agree about the responsive theme versus WPTouch, but if a website isn’t responsive (yet) then WPTouch is a great choice for a mobile site.

  6. Gevon Servo July 7, 2012 at 2:14 pm #

    Most usefull WordPress post I’ve read in past 7 days , thanks

  7. Marc July 9, 2012 at 7:14 pm #

    HI Scott, thank you very much for this very helpful list. I have a question. Are you by any chance using Thesis? If yes, are these plugins all compatible? I am thinking of switching my website to WP Thesis but am hesitant because I am really familiar yet with WP and am not sure if it’s easy to manage, although everybody says it is. Thank you again, Marc.

    • Scott Wyden Kivowitz July 9, 2012 at 9:31 pm #

      I use the Photocrati theme. I used to use Thesis, but switched away from it a while back.

  8. Chuck August 26, 2012 at 2:53 pm #

    Scott – thanks for including Flare in the roundup. What a solid list of plugins! We are just getting started on Flare so it’s nice to get some recognition.

    Just to note, SlideDeck supports 500px sources. A bit more on that: We are considering adding support for NextGEN as well.

    • Scott Wyden Kivowitz August 26, 2012 at 4:02 pm #

      You’re welcome Chuck, thanks for putting it out as a free plugin. Photographers are going to love it!

  9. Jacqueine August 29, 2012 at 5:48 pm #

    The ShootQ add-on was removed from the WordPress directory sometime around August, 2012.

    Do you know why, or if it still available somewhere else? I bought Gravity Forms to use with it and now it is gone.

    • Scott Wyden Kivowitz August 29, 2012 at 5:57 pm #

      Unfortunately there was no explanation and no traces of it at all. Have you tried contacting ShootQ to see if they know?

  10. Joe M October 12, 2012 at 10:37 am #

    This looks like a great list of plugins. I am newer to photography sites. Will one of these plugins let me:

    * have password protected galleries for each client/event?
    * provide a way for the client to order from the gallery?


  11. Alan Mooney October 30, 2012 at 6:23 pm #

    Great Post. I find nrelate absolutely essential. Thanks to your post I now use SEO Friendly Images too. Thanks!

  12. Tole November 2, 2012 at 6:19 pm #

    NextGEN Gallery has a problem that it is not mobile optimized. For that purpose I created a plugin called WPJaipho which gives iPhone app look to your galleries for iPhone and Android users.
    Check it out at

    • Scott Wyden Kivowitz November 2, 2012 at 6:20 pm #

      The galleries work on mobile, but do not switch to a mobile specific design like done in WPJaipho. However, further mobile optimization is in the works.

  13. Chris Smith November 28, 2012 at 8:27 pm #

    Great post. Now I need to go install a bunch of these and revamp my site. Thanks, Scott!

  14. Burak Hasturk December 1, 2012 at 6:31 pm #

    This will help me alot. Thank you so much for sharing it with us.

  15. Aruba Photographer December 30, 2012 at 9:51 am #

    These are great. I am using a few of these. Yoast is wonderful. For contact form I am using a free plugin called “Easy Contact Forms” which is very rich in features. You can create many different contact forms for different parts of your website.

  16. Jeremy March 1, 2013 at 2:19 am #

    I am revamping my entire site and am struggling as I try and find the right plugins to meet my design needs. I’m currently trying to find a plugin that basically does the following, but I can’t find it because I don’t know what keywords to search for. Basically, if you’ve ever been to a site like USAA or any site where there is a interactive system for you to get to your destination by navigating the on-screen options, but also has a field somewhere (like a live-updating total for example) that updates you on your current selection(s). For example: I am a photographer and want a plugin where people can click on the pricing page, and then see a window of divided areas, starting at the top left it makes you choose “In Studio” or “On Location”. Then your selection activates the next field where you choose the Product you want (portrait, wedding, etc). Then that activates the package field. So on and so on. At the right or somewhere on the screen is a field of live-updating content where it tells you what it would cost and a description of what you’re getting in your selected options. Does that make sense?

  17. elina March 19, 2013 at 11:56 am #

    Do you have any suggestions for being able to stop people from dragging and dropping images off your site? Any kind of security measure you can take to make it a little more difficult for people to take your images?

  18. Mel July 12, 2013 at 11:19 am #

    Another plugin I use for collecting session fees, proofing (even with packages!) is wp estore. It’s versatile and one of the most simple plugins to use out of the box, but allows plenty of customization.

  19. Derek Ashauer August 1, 2013 at 11:27 am #

    I think a plugin like ours, Sunshine Photo Cart, is an important one for photographers. Put client proofing on your own website for better design/branding integration and make more money by ditching transaction fees.

    • Scott August 1, 2013 at 11:30 am #

      Hi Derek,

      I was one of your beta testers but when trying it I didn’t feel it was ready for prime time. I am happy to give it another test if you want.

    • Heather August 6, 2013 at 6:18 am #

      Thanks a bunch for this list! I installed a few of the recommended plugins, and looking forward to trying out a few others. One plugin that I am looking for, but am having a hard time finding… I use NextGen for my client galleries, as proofs. I currently number each photo in each gallery for my clients to reference when they order their prints from me via email. This is so not the way I want to have my clients place their orders! I want to be able to allow them to choose their photos and print sizes directly from their gallery, and then check out! I am only finding plugins that allow you to purchase the photo, but not give any options as far as sizes, or mounting, framing ect. If you could point me in the right direction, I would be soooo grateful!!! Thank you!!! :)

      • Heather August 6, 2013 at 6:48 am #

        Oh, wow! After reading all the helpful comments as well I installed image-store, and have found my sizing options for print orders! Yay! This is just what I have been looking for. Now to play around with it, and see if I can make it work for me. By the way, you said that NextGen does have ecommerce in the works. Do you have any idea when they may be making that available? Thanks again..

        • Scott August 6, 2013 at 7:34 am #

          eCommerce is going to be a big project so there is no ETA, but they are starting the development process for eCommerce and Proofing within a week or os.

      • Scott August 6, 2013 at 7:35 am #

        That’s what we hope to have in NextGEN Pro’s eCommerce and Proofing options. You can be a part of those features by submitting your feature request at

        • Heather August 6, 2013 at 8:08 am #

          After playing around with the image store, I am less than thrilled… Seems messy! And I was hoping it would work along with NextGen, not use it’s own galleries. Back at square one! Do you have any suggestions as to another option that would work using NextGen galleries, until they make theirs available in the pro version? I am definitely looking forward to that. I will also submit my feature requests, thanks for the suggestion!

    • Derek Ashauer February 15, 2014 at 3:37 am #

      Sunshine has been out for a while and we have it quite stable now. Tons of new features since the beta phase, would love to have you test it out again and see if you feel it’s ready to recommend.

  20. Thomas August 21, 2013 at 4:58 pm #

    always helpful posts Scott!
    I found this one while searching a stock photography plugin.
    Any thought about sell media plug in from graph paper press? or some other suggestion? I use photocratti theme and the e-commerce is only for print orders if i don’t miss something. I would like to have the ability to build my own stock photo page
    Thanks in advance

    • Scott August 22, 2013 at 7:13 am #

      Hi Thomas,

      You could use the Photocrati eCommerce system for selling stock by creating stock products with specific prices for them. This could also be done for proofing with a price of $0. I haven’t used Sell Media enough to provide an opinion.

      • Thomas August 27, 2013 at 11:03 am #

        more info about Photocrati eCommerce system and stock products can work?
        maybe a blog post with guidance?

        Thanks again!

        • Scott August 27, 2013 at 11:05 am #

          Hi Thomas,

          There is a lot of info on the Photocrati eCommerce system here. If you have specific question about the eCommerce system, send an email using the Photocrati contact form and we’ll be happy to help.

  21. Stefani October 2, 2013 at 9:15 pm #

    Hi Scott,

    GREAT post! Thank you!!
    So – it seems that Next Gen and Photocrati’s Super Theme are both excellent products. But, NextGen doesn’t appear to have its ecommerce solution available yet…and Photocrati doesn’t appear to be responsive. Darn – wish one or both could have ALL features. OR, maybe I’m missing it and they DO?

    Thank you!!

    • Scott October 3, 2013 at 7:30 am #

      eCommerce is on the roadmap for NextGEN Pro and responsive is on the roadmap for Photocrati.

  22. Nicky Jameson August 17, 2014 at 5:57 pm #

    I use the Photocrati theme (just switched from Genesis). It has an Ecommerce component, so do I need to purchase Next Gen Pro as well? Thanks.

    • Scott August 17, 2014 at 5:59 pm #

      You don’t have to, but the NextGEN Pro Ecommerce system is different and has digital downloads and proofing (in the next update). Eventually all Photocrati users will have the advantage of NextGEN Pro without the added cost. But in the meantime, to use the NextGEN Pro Ecommerce you would have to buy the plugin.

  23. David Hardwick Photo November 16, 2014 at 10:17 am #

    Thank you for some very useful plug ins. I will have to try some of these out for myself.

New Jersey Photographer

Thank you for reading the Scott Wyden Imagery blog. I am a Manalapan, New Jersey Photographer sharing my passion for photography any way I can. I am also the Community & Blog Wrangler at Photocrati, teaching other photographers on how to increase business with their website.

Join me on Twitter, or Facebook and lets talk photography.

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