Five reasons Honl Photo Tools are here to stay and will continue to be strong

I decided to post this for all of the skeptics out there who think that all of these new imitation Strobist style light modifiers will put Honl Photo Tools out of business. I can’t disagree more. So here we go. My top five reasons Honl Photo Tools are here to stay and will continue to be strong

  1. Innovation: Amazing designs and final products
  2. Simplicity: David Honl has kept the products as simple as DIY product, but more durable.
  3. The first of its kind: Yes, there are imitations out there, but these were the first non DIY tools specifically for small strobes.   I will not compare Honl Photo Tools to Lumiquest because they are a different type of modifier.
  4. Was unique: As I said, there are many imitations out there, but these were the first. (Lumiquest did have the softbox first, I know)
  5. Nice people and great customer service: If you have a problem it will get resolved!

[I think we need a bigger boat] So go ahead, buy your eBay knockoffs and your Flashbenders, (yes I know they are a bit different) but just know that Honl Photo Tools aren’t going anywhere.  They will continue to be a strong product on the market.  The industry is big enough for more than one company making similar products.

End rant

Thanks for ready and happy shooting,

Scott

This Post Has 4 Comments

  1. I am in the process of wrapping up a formal review of the FlashBenders from ExpoImaging. I will admit, there are a lot of nice features about them. I was a huge fan of Honl's products…but I will have to admit that there are a lot of reasons whyt he FlashBenders will be traveling with me and the Honl line will not. That is, of course, only my preference.

    That said…I would hardly say that ExpoImaging will put Honl out of business. That's like saying that Canon or Nikon will put Olympus out of business. Better yet…wasn't Honda and Toyota supposed to put Ford out of business in the 70's? I always find these extreme scenarios amusing. Competition is good. And it will only help us in the long run. What's to say a year from now, I won't be switching back to the Honl line?

    Exactly. So point well made and well taken.

    1. The FlashBenders are really cool products and they do function quite differently because of the metal wiring inside.

      Opinions are what make the world go round :-)

      Thanks for your comment!

  2. I am in the process of wrapping up a formal review of the FlashBenders from ExpoImaging. I will admit, there are a lot of nice features about them. I was a huge fan of Honl’s products…but I will have to admit that there are a lot of reasons whyt he FlashBenders will be traveling with me and the Honl line will not. That is, of course, only my preference.

    That said…I would hardly say that ExpoImaging will put Honl out of business. That’s like saying that Canon or Nikon will put Olympus out of business. Better yet…wasn’t Honda and Toyota supposed to put Ford out of business in the 70’s? I always find these extreme scenarios amusing. Competition is good. And it will only help us in the long run. What’s to say a year from now, I won’t be switching back to the Honl line?

    Exactly. So point well made and well taken.

    1. The FlashBenders are really cool products and they do function quite differently because of the metal wiring inside.

      Opinions are what make the world go round :-)

      Thanks for your comment!

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