After all the rumors the truth is out. Sony has announced its first full frame mirrorless cameras, the A7 and A7R.
The A7 is 24 Megapixel an has phase detection AF whereas the A7R is 36 megapixels with no phase detection or Anti Aliasing Filter. Aside from that most of the specs are the same:
OLED EVF, uses SD cards and NEX batteries, weather sealed, 1/8000 shutter speed, tiltable LCD screen, focus peaking, built-in Wifi and NFC.
The A7 body retails for $1,699 and $1,999 with 28-70mm f/3.5-5.6 OSS lens. The A7r costs $2,299 for body alone.