2012 has been a great year for my freelance photography business. In addition having the opportunities to photography fantastic locations and people, my website has been doing well.
With that said, I thought it would be fun to share a small Infographic on some of the website statistics.
You may be wondering why I thought it was important to share the information. From a marketing standpoint, this information tells me a lot about my website visitors, and points to some areas that can be improved.
For example:
- 50% of my website traffic is form the United States. That is not a bad number, but if I was trying to get more local business, I could tweak my content so that it is only relevant to the United States or the New Jersey area.
- Internet Explorer doesn’t even make it to the top 3 browsers used to view my website. Internet Explorer is a browser that is extremely annoying to design a website for. So because of this, I do not need to worry.
- Only 17% of my website visitors are browsing on a mobile device. I suspect this will grow each year, and once it hits 25% then having a responsive or mobile website is essential.
- 18% of my traffic is returning visitors. If I can find a way to increase retention rate, then not only with my new visitors grow, but my returning will and that means overall move traffic.
So as you can see, there is a lot to learn from some Google Analytics data. I hope this helped guide your photography marketing efforts into 2013.
Happy New Year,
Scott
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