2012 has been a great year for my freelance photography business. In addition having the opportunities to photography fantastic locations and people, my website has been doing well.
With that said, I thought it would be fun to share a small Infographic on some of the website statistics.
You may be wondering why I thought it was important to share the information. From a marketing standpoint, this information tells me a lot about my website visitors, and points to some areas that can be improved.
For example:
- 50% of my website traffic is form the United States. That is not a bad number, but if I was trying to get more local business, I could tweak my content so that it is only relevant to the United States or the New Jersey area.
- Internet Explorer doesn’t even make it to the top 3 browsers used to view my website. Internet Explorer is a browser that is extremely annoying to design a website for. So because of this, I do not need to worry.
- Only 17% of my website visitors are browsing on a mobile device. I suspect this will grow each year, and once it hits 25% then having a responsive or mobile website is essential.
- 18% of my traffic is returning visitors. If I can find a way to increase retention rate, then not only with my new visitors grow, but my returning will and that means overall move traffic.
So as you can see, there is a lot to learn from some Google Analytics data. I hope this helped guide your photography marketing efforts into 2013.
Happy New Year,
Scott
Joseph Hoetzl
31 Dec 2012Hi, can you share what site/tool do you use to generate that?
I guess that 68% of traffic is able to be “located”? And the rest just fall into “other” (not shown)?
Also, the typography on the time spent got mashed up. I thought it would be 9′ 47″ if using minutes/seconds, but combing the colon in there, I thought it would be 9 hours? Any idea which is right? Couldn’t find a Strunk and White type reference on time formatting.
Thanks and Have a great 2013!
Scott Wyden Kivowitz
31 Dec 2012I used, https://analytiksapp.com/ to create the infographic. The missing traffic is because it will only show so much in the infographic. The time is 9 minutes and 47 seconds. Happy New Year !
Khürt L. Williams
2 Jan 2013I just went to install Analytiks from the app store and realized I already had it. LOL! You know you are an app junky when you can’t even remember what apps you own.
Khürt Williams
2 Jan 2013Scott,
Those are impressive stats. You know you have compelling content when your visitors spend time on your blog, in your case almost 10 minutes.
Khürt Williams
2 Jan 2013I always read the colon in time displays as a delimiter. It’s most likely a habit from my days as UNIX system administration and web developer.