Notable Website Statistics (2012 Infographic)

2012 has been a great year for my freelance photography business. In addition having the opportunities to photography fantastic locations and people, my website has been doing well.

With that said, I thought it would be fun to share a small Infographic on some of the website statistics.


You may be wondering why I thought it was important to share the information.  From a marketing standpoint, this information tells me a lot about my website visitors, and points to some areas that can be improved.

For example:

  • 50% of my website traffic is form the United States.  That is not a bad number, but if I was trying to get more local business, I could tweak my content so that it is only relevant to the United States or the New Jersey area.
  • Internet Explorer doesn’t even make it to the top 3 browsers used to view my website.  Internet Explorer is a browser that is extremely annoying to design a website for.  So because of this, I do not need to worry.
  • Only 17% of my website visitors are browsing on a mobile device.  I suspect this will grow each year, and once it hits 25% then having a responsive or mobile website is essential.
  • 18% of my traffic is returning visitors.  If I can find a way to increase retention rate, then not only with my new visitors grow, but my returning will and that means overall move traffic.

So as you can see, there is a lot to learn from some Google Analytics data.  I hope this helped guide your photography marketing efforts into 2013.

Happy New Year,



  1. Joseph Hoetzl December 31, 2012 at 10:33 am #

    Hi, can you share what site/tool do you use to generate that?

    I guess that 68% of traffic is able to be “located”? And the rest just fall into “other” (not shown)?

    Also, the typography on the time spent got mashed up. I thought it would be 9′ 47″ if using minutes/seconds, but combing the colon in there, I thought it would be 9 hours? Any idea which is right? Couldn’t find a Strunk and White type reference on time formatting.

    Thanks and Have a great 2013!

    • Scott Wyden Kivowitz December 31, 2012 at 12:17 pm #

      I used, to create the infographic. The missing traffic is because it will only show so much in the infographic. The time is 9 minutes and 47 seconds. Happy New Year !

      • Khürt L. Williams January 2, 2013 at 1:25 pm #

        I just went to install Analytiks from the app store and realized I already had it. LOL! You know you are an app junky when you can’t even remember what apps you own.

  2. Khürt Williams January 2, 2013 at 12:55 pm #


    Those are impressive stats. You know you have compelling content when your visitors spend time on your blog, in your case almost 10 minutes.

    • Khürt Williams January 2, 2013 at 12:57 pm #

      I always read the colon in time displays as a delimiter. It’s most likely a habit from my days as UNIX system administration and web developer.

New Jersey Photographer

Thank you for reading the Scott Wyden Imagery blog. I am a Manalapan, New Jersey Photographer sharing my passion for photography any way I can. I am also the Community & Blog Wrangler at Photocrati, teaching other photographers on how to increase business with their website.

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