This is an episode of my local podcast, Jersey Brands Podcast. A short-form podcast for brands in New Jersey. In the podcast, I share my thoughts on brands and branding as I see it in the Garden State.
Rob Dekanski is a New Jersey realtor whos marketing campaign is that he will buy your house if your house doesn’t sell on the market. Rob has billboards, radio spots, online ads and more. His personal brand shines until you visit one of his websites. At that point the experience transforms from Rob to ReMax. My recommendation for Rob is to continue the personal experience into the websites.
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