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Photography Technology and its Impact on the Photography Business

photography technology and its impact on the photography business

This is a fun article for me to write and share because, for one, I went to college for photography technology and have a degree in it.

While many photographers were studying the art, I had the pleasure of also learning the business and the technology that would become the future.

While I learned how to process in a black and white darkroom, a color darkroom, to use a medium and large format camera, I also learned how to use Photoshop.

As soon as Lightroom was released I quickly switched over because I did not need all that Photoshop offered.

With all that said, I have always been the type of person to look toward the future of photography.

I used WordPress before it was popular.

I spent the remainder of my college savings on a way overpriced, and horrific DSLR. Because I knew that was the future beyond film.

I immediately switched to PocketWizards so I did not need cables to restrict or impede my work.

I used Topaz Labs plugins when they were the only option, and people didn’t want it. Now people love it and its AI capabilities.

The list can go on, of course.

But now I want to share what I believe are the core categories of the photography business, and art (because that is still a big part of the business), which are paving the direction for the future.

If you think I have left something out, please leave a comment to share.

Camera Technology

Just when you think camera companies cannot think of something new, they shock you and blow your mind.

  • Eye Tracking for autofocus just by looking
  • Facial Recognition, Body & Eye Focus for accuracy and sharpness

Lighting Technology

Light is everything in photography, and these products are truly changing the game, and making what we do easier and better.

  • Everything Profoto is doing with consistent, quality light (although very expensive)
  • Everything Westcott is doing with universal TTL support & consistency
  • Consistent LED lights for both constant and flash lighting
  • MagMod for innovating the light modifying game for all brands

Customer Technology

With customer-facing technology, processes like contracts, sales, upsells, and more become so much easier.

  • Studio Ninja & Sprout Studio for powerful and flexible CRM systems
  • Pic-Time for an elegant customer gallery and slideshow experience
  • Flodesk for making email marketing affordable for small businesses (and easy)
  • Fundy, Pixellu & Swift Galleries for making album design, IPS, and VIPS sales flawless

Post Production Technology

With AI culling and editing, photographers can charge more money for faster turnaround times, and deliver on it with profit.

  • Imagen for making batch photo editing fast and easy by the use of AI
  • Imagen for making culling fast and easy by the use of AI

Other Technology

  • Lightroom and Apple TV for displaying slideshows in-person to clients

This article will be an ongoing project that I hope to keep up to date on the latest and greatest in photography technology.

Want to know when it’s updated? Add your email address below and I’ll send you a letter next time I update it.

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Comments

16 responses to “Photography Technology and its Impact on the Photography Business”

  1. Cool article. I truly enjoy it

  2. I appreciate the depth of analysis you’ve provided regarding current trends in photography technology. It’s fascinating how you’ve connected past experiences with present innovations. Your proactive approach to embracing new tools is truly inspiring!

  3. Suzanne33 Avatar
    Suzanne33

    Photography is the best. Thanks for the info, very helpfull!

  4. Lorelei Avatar
    Lorelei

    Your exploration of the intersections between technology and photography is both insightful and thought-provoking. I particularly enjoyed your commentary on AI in post-production—it’s a game changer! Keep up the excellent work; I’m excited to see where this ongoing project leads.

  5. This article serves as a timely reminder of how far photography has come and where it’s headed. Your firsthand experience provides invaluable context, making it a must-read for anyone passionate about this art form. Thank you for sharing your expertise!

  6. Great article! I love cameras, this is so interesting.

    1. Me too! Tech is mind-blowin’

    2. I wanna try those plugins now!

  7. Keeley Mason Avatar
    Keeley Mason

    Wow, this is so cool! I never knew there was so much technolgy in photography. Thanks for shareing!

    1. Butler Rosie Avatar
      Butler Rosie

      Yes! It’s amazin. I love how tech make everything easier!

  8. This article beautifully encapsulates the evolving landscape of photography. Your insights into both the technological and artistic aspects are commendable, and it’s refreshing to see a blend of historical knowledge with modern advancements. Thank you for sharing your journey!

  9. Awilkinson Avatar
    Awilkinson

    I did not know about all this. Thank you for sharing.

  10. What an enlightening read! Your passion for photography shines through every paragraph. The integration of technology with art is indeed pivotal for the future, and your recommendations are spot on. Looking forward to more updates from you!

  11. Abbie Rose Avatar
    Abbie Rose

    So much info! I love how tech is changing photography!

    1. Leo Price Avatar
      Leo Price

      Yes, the future is exciting!

    2. Lloyd Jake Avatar
      Lloyd Jake

      I can’t wait to try some new stuff!

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