Real Estate is one of those areas for which people don’t like spending money on. At least when it comes to the photography side of things.
People don’t always realize that photography can help sell a house, or building, or office or warehouse, far quicker and for more money.
Almost everyone these days has a camera. It’s built into our phones.
In fact, the iPhone and Android phones have fantastic cameras.
But the camera doesn’t make the photos great.
The camera doesn’t remove distractions. Or improve the lighting.
The camera doesn’t find the better angles.
The photographer does.
The photographer makes the photographs great. Not the camera.
Think about that next time you need photographs for something. Whether real estate or something else.
I have photographed many properties in New Jersey, but I try not to photograph people’s homes. I say that because it’s mostly residential sellers which don’t want to spend the money on good photography.
Commercial real estate is far different. Business people understand the value a lot more, so they put the money into things when they need the best.
It’s really interesting to look at the real estate industry from a photographer’s perspective.
At the same time as hiring a photographer, you don’t want to make a mistake in hiring the wrong photographer. So be sure to hire the right one.