Here are some tips for photographers that created a Facebook fan page and either don’t already know what do with it or are trying to do more. I hope this gives you some ideas!
- Create a Facebook page, not a group to use apps and stats
- Use iFrames to create a great welcome page
- Share your photos using either Facebook apps or the built-in photo function
- Stream your blog posts using the NetworkedBlogs Facebook app
- Share new work via links, photos, etc…
- Share links when you find a new photographer who’s work you enjoy
- Share reviews, tips and tutorials
- Share new events you have or worked
- Share industry news if you’d like
- Connect Facebook to automatically Tweet news if you want.
- Post discounts or use FBML to create a permanent discount box
- Utilize Flickr, Twitter & Discussion apps
- Make your Facebook page attractive. Use colorful photos to enhance the experience
- Create a welcome page with fun and informative text. Make it personal
- Reply to your fans!
- Do Not post on the wall of a page you’re a fan of unless you are asked to. It is not good etiquette to start posting your own work on other photography fan pages.
- Promote photography events, especially local ones. (Better yet, organize one!)
- Make it fun, not always business
- Make connections and create contests giving away great products
Here are some screen shots from my Facebook page.
Tips from 1stWebDesigner
- Never post abusive content.
- Don’t post illegal content updates.
- Don’t unnecessarily tag people in images and updates.
- Don’t completely automate your updates.
- Manage your frequency of update, don’t update too frequently.
read more from 1stWebDesigner
“I think it is very important for the photographer to interact with the fans. Many photographers create a fan page yet their audience seem to be other photographers. The focus should be on fans (if photogs are fans too then ok) and interacting with them. Potential clients and referrals can come this way. Blogs and Flickr can have a focus for audiences that are primarily photogs. Engage the fans on FB page.” – Trudy
Please share your tips and ideas and as always, thanks for reading!