A couple of months ago I asked the Scott Wyden Imagery Facebook community to take part in a quick survey. There were seven questions, each with a yes and no answer. All seven of the questions were optional and only to be answered if it related to the person. The unrelated answers are considered blanks. Also, each of the questions are general, not specifically about my fan page.
As I write this there are 2,972 people on my Facebook fan page. Although not everyone answered the survey questions, please keep that in mind when looking at the statistics.
Are you a photographer
Basically… you’re a fan of a photography fan page. Are you a photographer yourself?
- 90.6% are photographers (most likely not your customers)
- 6.3% are not photographers (most likely your customers)
- 3.1% declined to answer
Are you a customer?
Are you a customer of photography fan pages that you’ve ‘liked‘ or do you just enjoy the content?
- 32.0% of fans are customers
- 64.0% of fans are not customers
- 4% of fans had to answer
Were you recommended to become a fan?
Would you recommend a page that you’re a ‘fan‘ of to friends? People who said no are most likely saying that because they don’t want to ‘spam‘ their friends with extra Facebook wall notes.
- 37.1% would recommend to others
- 60% would not recommend to others
- 2.9% declined to answer
If you’re a photographer, did you land a photo job with a customer specifically through your Facebook fan page?
This one is self-explanatory. Are you tracking where your leads come from? Do you ask phone calls how they heard of you, etc? If so, did you land a job from your Facebook fan page?
- 18.5% have generated leads and converted them to customers through their Facebook fan page
- 74.1% have not gained customers through their Facebook fan page
- 7.4% declined to answer
If you’re a customer, did you find a photographer specifically through their Facebook fan page?
This one is also self-explanatory. Did you purchase photography prints or hire your wedding or event photographer after seeing them on Facebook first?
- 20% have hired a photographer after finding them on Facebook
- 50% have no hired a photographer through Facebook
- 30% declined to answer
As a customer, do you find that blogs from photographers you follow have been helpful?
Does following a photographer’s blog help you, as a customer, to learn photography?
- 60% of have been learned from a photographer’s blog
- 0% have not learned
- 40% declined to answer
Do you find that photographers are blogging more for other photographers?
When browsing photography blogs, it is more common for photographers to create their blog content targeted to other photographers. The problem with this is that the content is less likely to attract customers.
- 45.7% find photography blog articles directed towards other photographers
- 37.1% find photography blog articles directed towards customers
- 17.1% declined to answer
In addition to my short survey, I wanted to share an interesting statistic and how I interpret the information. According to the Facebook Insights for my fan page, only 5.7% (at the time of me writing this) interact on the page. That is under 200 people out of the almost 3,000 people who are a fan of the page.
My interpretation of that information is that majority of the people “like” a page just because, or they are friends or friends of friends, etc. Not everyone “likes” a Facebook fan page because they want to interact with the photographer.
Do you think I am wrong?
So there you have it, some basic stats from the Scott Wyden Imagery Facebook fan page community. I’m not sure why people declined to answer, but I didn’t want to make the survey mandatory. I hope that, as a photographer, you are able to walk away with some information to help guide you in future blog articles or social media posting.
What did you learn from these stats? While going through the information, did anything come to mind? Is there something you plan on changing, adjusting or writing about? Please comment with your thoughts.
Thanks for reading and happy shooting,