Visual Supply Co (VSCO) is digital media company that came out of the blue, in a good way. Out of nowhere, the VSCO Cam iPhone app showed up on the market and his the photography category with a splash. It’s a simple iPhoneography app (VSCO CAM) with beautiful black & white and color filters, cropping and more. However, it’s extremely simplistic – aimed to keep you shooting.
“VSCO is passionate about creating beautiful and efficient digital tools for the modern creative.”
In addition to VSCO CAM, they offer presets for the most popular photo editing applications:
- Lightroom
- Photoshop via Adobe Camera RAW
- Aperture
What is great about their presets is how well they are designed and the functionality they provide. Some increase contrast and color, some decrease and some allow for local adjustments. However, they’re all done in subtle ways to not destroy the photograph.
If you prefer, though, you can take advantage of the over dramatic look and create a classic look from new photographs.
In the sample photograph above, I took a zoo made set for a vulture exhibit and turned it into a natural looking site somewhere in the great outdoors. Thanks to one of the VSCO Film presets and some local adjustments, the photograph is exactly how I pictured it in my head.
I should also note that VSCO has plans to design websites for photographers. I think it would be a cool move for them to design presets for the Photocrati WordPress theme, considering it is the ideal WordPress theme for photographers. Just saying.
Thanks for reading and happy shooting,
Scott
Leave a Reply