The 2-second “rule”

Photo style!

I was reading The 2-second rule from Patrick Woods and I thought it would be good to share something related.

If you are reading this and offer a service, like photography, to a specific geographic area and market then spend a little time reviewing your website content.

1. If I can’t determine what you photograph within 2 seconds… then you failed
2. If I can’t see where you are located within 2 seconds… then you failed
3. If I visit your website and within 2 seconds see no photographs… then you failed
4. If you write an article that makes me want to close the browser window within 2 seconds… then you failed
5. If you send me an email that doesn’t explain its purpose within 2 seconds… then you failed
6. If you write a blog article that doesn’t explain its purpose within 2 seconds… then you failed

The list can keep going.

I highly recommend reading Patrick’s article, and then take a look at your website.

Ask yourself:

What can I do better for those 2 very important seconds?

Then make a plan and put it into action.

Don’t forget AIDA

• Attention
• Interest
• Desire
• Action

Thanks for reading,

Scott

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