Over the years email marketing has proven to be far more effective of converting people to become customers, over social media. In fact, with 95% of all online consumers using email, there are far more than 3 billion email accounts. In addition, 91% of consumers check their email once a day.
As photographers, there is no reason avoid taking advantage of statistics like that. Imagine if your website had a dedicated page to attract visits with the intentions of looking for a wedding photographer. The bride and groom who visit that page could be faced with an opportunity to download a document that could help them plan their wedding.