We already discussed the new Facebook Timeline header image design. It’s cool, right? Yes, there are many rules that we have to look out for when creating the images, but overall it’s good stuff.
Today I want to tell you about two very useful features in your photographer Facebook fan page.
Highlighting a timeline post is a method of placing a call to action for fans to click, read, etc.
By putting your mouse over a post in your timeline, you will see a small star appear in the top right. Click the star and it will expand the post across the entire timeline. This makes it stand out from the rest, attracting fans to it. If your post is a big image, then it will really pop off the screen.
Give it a shot!
Pin To Top
Like Highlighting a post, Pin To Top is another way to grab the attention of your fans. However, this doesn’t make the post stand out as much as a Highlight will.
Again, hover over a post, but this time, click the pencil icon to reveal additional options. Click Pin To Top and it will make that post stay at the top of your timeline. This is very useful for a big promotion, an event announcement or any other important call to action that you want fans to see every time they visit your page.
Visit my Facebook fan page to see both features in use.
Have you used the Highlight or Pin To Top feature? How did it work out for you?
Thanks for reading and happy shooting,