est. 2019 reborn 2025

We help photographers & videographers save money at local camera stores.

Photo Idō

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Join 8,400+ photographers who are already saving hundreds reguarly.

Say I Do with Photo Idō

Photo Idō (pronounced “Ee Doh”) is a community offering photographers the ability to save a lot of cash on photography equipment from camera stores everywhere.
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All the stores and services participating with Photo Idō by offering exclusive deals are independently owned and operated. Much of them are family run and remain as small businesses among the big box stores.

In 2019 I set out to help the family owned small businesses in the United States. As photographers and videographers began swarming to big box stores, both in-person and through eCommerce, Photo Idō served as a small way to help the local camera stores.

Photo Idō started as a $25 a year virtual membership where you received discounts from small camera stores anytime you needed it.

We had discounts from Roberts Camera, Outdoor Photo Gear, Bergers Bros, Mack Retail, Service Photo, Horn Photo, Hunts Photo & Video, and many more.

In 2025 I decided to rebirth Photo Idō, but not as a paid membership. Join today for free, before the official relaunch when it will go back to $25 a year. Join the Photo Idō community by entering your name and email in the form on this page.

When local camera stores have a limited time offer to share with you, they will let me know and I will send it your way.

Photo Idō is the photography industry’s best kept secret.

We are on a mission to have photographers like you support your local camera stores.

Those are a few of the ways these brick and mortar stores are classified around the world.

Your favorite independent camera store might be an hour drive away. Maybe less, maybe more. At Photo Idō we know Amazon, Best Buy, Target and more are so convenient. Because their stores are everywhere and their online experiences are hard to beat.

But the family down the street who owns that camera store, pour their heart and soul into what they do. The staff they hire are extremely knowledgeable, are ready and willing to help you however they can.

Photo Idō is the photography industry’s hidden treasure because with a Photo Idō you can save hundreds, even thousands of dollars.

Shhh don’t tell anyone. Just kidding, tell everyone!

Wherever you are making photographs, Photo Idō is there to help you get good deals from the stores you love.

Join the Photo Idō movement.

As small business owners, or as hobbyist photographers, we often face an internal debate to acquire our photography equipment from another small business, or take the easier route.

The easier route would be going to a big box store, or ordering online from them.

It’s a common misconception that these big box stores are less expensive than small businesses.

When in fact, the independent camera stores fight their way to survive by competing and exceeding the big box stores.

Sure, many of them will match the price of big box stores. But you will also get personal connections and invaluable education from these smaller stores.

So whether you need new equipment, accessories, classes, printing or something else, consider supporting your local camera store.

Join Photo Idō today and start saving at your favorite local store!

Tell your local camera store to participate. Have them send us an email and we can get the ball rolling.

Incredible Prices, Priceless Experiences

Many family-owned camera stores around the world are including what’s called a Shop Local Guarantee. These are promises that the camera store will match the price of a big box store. All you’d have to do is show proof that the price is less expensive elsewhere, and the camera store will match it.

Store deal submissions

If your camera store would like to make an exclusive offer to Photo Idō members, then please use this form to submit.