It was only a matter of time considering that Amazon purchase DPReview. The product review website has just announced its online store. There photographers can purchase equipment and read reviews at the same time. Brilliant move by DPReview and long overdue.
At first glance it appears as though the entire system is backed by Amazon, which totally makes sense. The prices are fantastic and there is free 2-day shipping (ala Amazon). I can see myself shopping here in the future…depending on what the future holds for the store.
For many years we’ve played with the idea of building an online store that offers encyclopedic knowledge and personal recommendations from passionate and enthusiastic experts. A store that utilizes DPReview’s comprehensive testing and research to provide photography enthusiasts with expert guidance when buying cameras, lenses and accessories online.