Branding myself, step by step

One topic I really enjoy reading about on Twitter is Branding.  Whenever I see a post from designers, copywriters and branding experts I try to read what they have to say and take them into action.  I created an avatar for myself which shows what I do and use it on every social media site I utilize.  I created a logo so that every watermark is identical.  I got help from the Twitter community to comment and help finalize my design.  Here is my dilemma.  As far as branding and marketing goes, is it ok for me to use SW Imagery as the logo or should I go back to the drawing board and create a logo that actually says Scott Wyden Imagery?  All thoughts appreciated.

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This Post Has 12 Comments

  1. I have the same issue. With social networking I think branding yourself is so much more personal–people know the person, not the brand. That being said, creating a logo for an avatar is hard for a long name (or 3 words for that matter). About 5 years ago I wanted to create a brand or company, now I’m sort of stuck with that and is less personal in the social web community.

    At the end of the day, I think it’s a personal choice. How’s that for being wishy-washy?

  2. I have the same issue. With social networking I think branding yourself is so much more personal–people know the person, not the brand. That being said, creating a logo for an avatar is hard for a long name (or 3 words for that matter). About 5 years ago I wanted to create a brand or company, now I’m sort of stuck with that and is less personal in the social web community.

    At the end of the day, I think it’s a personal choice. How’s that for being wishy-washy?

  3. Definitely not easy. I mean, both of those designs I posted aren’t the greatest but they would suffice. I like the SW Imagery better then spelled out completely but like people commented on previous posts about my new logo, it gets confusing if you don’t know what it is. Thanks for commenting LJ!

    Scott

  4. I have the same issue. With social networking I think branding yourself is so much more personal–people know the person, not the brand. That being said, creating a logo for an avatar is hard for a long name (or 3 words for that matter). About 5 years ago I wanted to create a brand or company, now I'm sort of stuck with that and is less personal in the social web community.

    At the end of the day, I think it's a personal choice. How's that for being wishy-washy?

  5. Definitely not easy. I mean, both of those designs I posted aren't the greatest but they would suffice. I like the SW Imagery better then spelled out completely but like people commented on previous posts about my new logo, it gets confusing if you don't know what it is. Thanks for commenting LJ!

    Scott

  6. Definitely not easy. I mean, both of those designs I posted aren't the greatest but they would suffice. I like the SW Imagery better then spelled out completely but like people commented on previous posts about my new logo, it gets confusing if you don't know what it is. Thanks for commenting LJ!

    Scott

  7. Between the two, the second one conveys a more clearly defined brand as an individual. "Scott Weyden Imagery" But the first, abbreviated, initials would work if you wanted a company type logo where you want your company to be remembered in the mind of your clients or people in general. I would opt for your whole name and play around more with the layout. The word imagery on the side that way in italics might be better placed under your name without italics. Just my opinion.

  8. Between the two, the second one conveys a more clearly defined brand as an individual. “Scott Weyden Imagery” But the first, abbreviated, initials would work if you wanted a company type logo where you want your company to be remembered in the mind of your clients or people in general. I would opt for your whole name and play around more with the layout. The word imagery on the side that way in italics might be better placed under your name without italics. Just my opinion.

  9. Between the two, the second one conveys a more clearly defined brand as an individual. “Scott Weyden Imagery” But the first, abbreviated, initials would work if you wanted a company type logo where you want your company to be remembered in the mind of your clients or people in general. I would opt for your whole name and play around more with the layout. The word imagery on the side that way in italics might be better placed under your name without italics. Just my opinion.

  10. Thanks for your comments Vanessa. I will take those into consideration.

    Scott

  11. Thanks for your comments Vanessa. I will take those into consideration.

    Scott

  12. Thanks for your comments Vanessa. I will take those into consideration.

    Scott

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