You are here because of an interest in WordPress plugins for photographers and their business. If you continue reading, then you’re interested in WordPress for photographers, more specifically, plugins that are worth installing on your WordPress website.
WordPress Plugins for Photographers
In this article you will see some very useful WordPress plugins for photographers that can help make your website become more than just a website. Some of these WordPress plugins for photgoraphers can provide business management functionality so that your website works for you in so many ways.
Google Analytics for WordPress
Track your WordPress site easily through Google Analytics. This plugin from Joost Devalk is the most popular of WordPress plugin for photographers for integrating Google Analytics. He makes it extremely simple for anyone to implement the Analytics tracking codes. (with extra features)
Another plugin from Joost and also one of the most popular plugins in the WordPress directory. WordPress SEO makes it very simple for anyone to add SEO functionality to a website. The plugin also adds necessary Open Graph data for sharing on Facebook, Google Plus, etc. Optimizing your photography website has never been easier.
If you record and publish a lot of videos on your website or blog, then I recommend adding the Video SEO plugin which compliments the WordPress SEO plugin. This will add an additional video sitemap to your site and generate a search engine result with a video thumbnail and more.
If you are trying to market your business locally, then I recommend taking advantage of the Local SEO plugin which also compliments the WordPress SEO plugin. With it, you can easily localize your website to multiple locations or just one, include a map (or many), hours and address all with proper Schema markup.
Of all WordPress plugins for photographers specifically as a contact form tool, this is the best. This is not a free plugin, but it is definitely the ultimate contact form plugin. Why? Well, it is packed with so many features and is supported by a wide range of third-party developers. Rocket Genious, developer of Gravity Forms, has also created integration with PayPal, Mailchimp and more. In addition to contact forms, photographers can use the plugin to create questionnaires for clients. Visit The Modern Tog website and click Must Have Tools to see client questionnaires for Weddings, Family Portraits and Newborn Portraits, and Senior Portraits.
Do a search in the WordPress plugin directory for Gravity Forms and see if there are additional plugins that can benefit your business.
I already mentioned that Gravity Forms has addition support by other third-party developers. Here is a great example. This plugin makes it possible for Gravity Forms to transfer the contact information from prospects into a photographer’s ShootQ CRM database. There are also add-ons for Salesforce and other CRM systems.
Not interested in paying for a contact form plugin? Contact Form 7 is a free alternative with a bunch of good features. Hey, not all WordPress plugins for photographers have to be expensive. Free can work!
WP to Buffer (Pro)
I am a huge fan of using Buffer for marketing, and I’ve written and shared that many times. When I first heard about WP to Buffer I had to check it out. I wound up using it on my website, some friend’s sites and clients as well. Basically how it works is this… You connect your Buffer account using the Buffer API (walkthrough instructions included) and then set which queues you’d like your new or updates posts and pages use. This works great for the majority of sites, but sometimes more is needed.
That’s where WP to Buffer Pro comes in. On my website, for example, I have posts, pages and iPhoneography as a Custom Post Type. The Pro version of the plugin can also send Custom Post Type’s to a Buffer queue. In addition, it can have the new post sent immediately instead of adding to the queue. So the way I have mine set up is this:
- New blog posts are added to the Buffer queue for Facebook, Twitter, LinkedIn and App.net (not Google Plus due to the lack of personal profile integration). Updated posts are not touched
- New and updates pages are not touched
- New iPhoneography posts are sent immediately through Buffer to Twitter, LinkedIn, App.net and Facebook using the hashtag #iphoneography
So if you are a user of Buffer and WordPress, then this is the plugin you need. It can make some of your social marketing easier and more fluid. For $29 (single site license) you can get support and the added features. The multiple site license is still only $49.
Definitely check it out.
While it is possible to use Gravity Forms for booking, this plugin makes a very simple booking system for photographers. It’s designed for online reservation and availability checking service for your site.
The most popular of WordPress plugins for photographers, the most popular WordPress gallery plugin and most specifically WordPress gallery management plugin without a doubt. With over 5.2 million downloads (as of 6/16/2012), the plugin has proven itself to the WordPress community. Now owned by Photocrati, the plugin will be taken to the next level of awesome with even more features that benefit photographers.
Like Gravity Forms, NextGEN Gallery is also supported by third-party developers. Do a search for NextGEN in the WordPress plugin directory and you will see over 130 add-ons.
An alternative is the Shutter plugin that is a simpler gallery management system using custom post types.
NextGEN Plus is a premium addon to NextGEN Gallery with extra display styles of your galleries and a Pro Lightbox for individual photo commenting and social sharing.
NextGEN Pro adds a full Ecommerce system for photographers to sell their photographs. PayPal Standard, PayPal Express and Stripe payment gateways. Multiple pricelists are supported as well.
SlideDeck is so much more than a WordPress gallery plugin. It’s a plugin that can take your WordPress or social content like Instagram or Google Plus, and convert it into a SEO friendly slider. I use this plugin for so many things on my website and I believe it can improve all photographers websites.
This plugin has been around for a while, but it didn’t really take off until Buffer App purchased it. Now, with bug fixes and performance improvements, Digg Digg is the best (in my opinion) social sharing WordPress plugins for photographers. Don’t clutter your site with buttons. Use Digg Digg to choose the most important and make them look amazing.
Brought the WordPress community by Digital Telepathy, who also created SlideDeck, Flare is a beautiful alternative to Digg Digg, with simplicity and conversion as its goal. “Flare is a simple yet eye-catching social sharing bar that gets you followed and lets your content get shared via posts, pages, and media types.”
Invoicing has never been easier with WP Invoice. With this plugin, you can stop using your subscription based invoicing software, like Freshbooks, or your seperate self-hosted software, like Pancake. Now you can use your own website, keep the branding in place, and have fully functional invoicing at your fingertips. With a few premium features, you can unlock many other options to further improve your WordPress based invoices.
Premium features include:
- Single Page Checkout (shopping cart style)
- Printable/Download PDF Invoices
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Photographers are visual people, and the visitors on your site are there for your visual guidance. So use a plugin that will show stunning thumbnails under each blog article as a way to increase engagement.
FooBox is a responsive lightbox plugin that brings focus to your photograph, and integrates social media sharing buttons flawlessly. In addition, FooBox works together with the WordPress gallery plugin, NextGEN Gallery.
WordPress Backup to Dropbox
No need to pay for backups. Keep your valuable WordPress website, its media and database backed up to Dropbox in minutes with this sleek, easy to use plugin. However, if you’re looking for a plugin with more features and backup locations, check out BackupBuddy.
No WordPress plugins for photographers are worth it if you do not have a good backup system in place (like you should with your photographs)
SEO Friendly Images
Hopefully you’re optimizing your photographs for SEO before uploading, but if you’re not then this plugin is for you. SEO Friendly Images automatically adds ALT and Title attributes to all your images, which should help improve traffic from search engines.
If you’re a photographer that regularly hosts events, workshops or private lessons, then this is the plugin for you. Why rely on a third-party like Meetup or Facebook Events when you can take care of it all yourself. Event Espresso is very powerful and flexible, and as an all-in-one ticketing solution it makes perfect sense for those who need this type of functionality.
Akismet checks comments on your articles against its web service to see if they look like spam or not. It will automatically block known spam and report IP addresses to its database. Of all spam protecting WordPress plugins for photographers, this is by far the best and happens to also be created by the company behind WordPress.
The Editorial Calendar makes it possible to see all your posts and drag and drop them to manage your blog. Knowing that you’re blog is a crucial element to your photography business, keeping it organized is as important.
Lately I’ve been using CoSchedule instead of Editorial Calendar. I switched because it includes the editorial calendar, allows me to manage it via Google Calendar as well as plan social media posts on its own and with Buffer.
Wordfence Security is a free security plugin that includes a firewall, virus scanning and more. While it is free, there is a premium version available for those needing additional security.
- Scans core files against repository for changes
- Scans for signatures of over thousands of known malware variants that are known security threats.
- Continuously scans for malware and phishing URL’s in all your comments, posts and files that are security threats.
- Scans for heuristics of backdoors, trojans, suspicious code and other security issues.
- Checks the strength of all user and admin passwords to enhance login security.
- Monitor your DNS security for unauthorized DNS changes.
- Includes a firewall to block common security threats like fake Googlebots, malicious scans from hackers and botnets.
There is a right way and a wrong way to automate your Tweets after publishing articles. Fortunately the crew at Brave New Code developed WordTwit to solve the problem. There is a free and premium version available. Also check out Buffer App for continued social media automation the right way.
Uber Media is a great plugin for easily importing photographs from your 500px, Flickr or Instagram accounts directly into post and page content.
So I’m not really a fan of pop-ups when you visit a website (I wrote about it here). However, I heard so many amazing things about Pippity that I had to give it a try. The beautiful thing about the plugin is that it lets you add a time limit cookie so visitors will only see the pop-up a certain amount of times within a certain time frame. For me, I set it to once every 60 days. In addition, you see statistics on views, click throughs, and so on. So if something is not working, you can easily adjust. There are many other benefits like showing specific pop-ups to Google Plus visitors only. I highly suggest checking out Pippity if you are looking for something like it.
Have you ever heard of HelloBar? Well, FooBar is a self-hosted WordPress plugin that does the same thing HelloBar does, but more. With it, you can share new articles, important alerts and even an email signup area. There are many other features, so please check out FooBar as it’s only $14. Oh, it is also made by the same people who make FooBox. If you are looking for a call to action plugin, this is the one I recommend. You can set a default and manually overwrite the settings per post or page.
Floating Social Bar
This is my new favorite social media plugin for WordPress. Not only does Floating Social Bar offer the most important social channels for sharing, but it is extremely fast. The plugin is optimized for site speed and scrolling compatibility, making it the top solution for any WordPress website.
Although I am a Pancake App user for invoicing clients, I have been using WP Time Tracker within WordPress to log the time I spend on consulting work. It’s a very basic plugin with little options for invoicing. But I have a funny feeling that more invoice options will be added in the future. If that happened, I might actually switch from Pancake App and use WordPress for invoicing clients in addition to time tracking.
Another plugin in the gallery space – targeted towards selling images. I still personally prefer NextGEN Pro due to its long standing reputation and popularity, support and awesome gallery management and Ecommerce system. However, SharePrints has a very nice product for creating masonry style galleries and a very thin lightbox for viewing photos larger. It’s well worth including in this article.
Plugins Worth Mentioning
- SmugMug For Wordpress (not updated in over 2 years) or PhotographyBlogSites for 2-way sync
- PhotoShelter Plugin For WordPress
- iFolios – Mobile theme w/ plugin usage
- WPTouch Pro – Create a mobile app for your website
- TN3 Gallery – A paid slideshow alternative which is great for presentations.
- JetPack – add WordPress.com functionality to your self hosted website.
WordPress Themes For Photographers
All of these WordPress plugins for photographers are great, but you need your website to look great before it can really help your business. Fortunately I’ve already written about the best WordPress themes for Photographers. Please note that I work at Photocrati, but believe it is the best choice for a photographer’s website.
Now I want to hear from you. Tell me which plugins you think are essential for a WordPress plugins for photographers website and business. I will review your comments and will add to the article any that I agree with.
Thank you for checking out my list of essential WordPress plugins for photographers and their business and I hope that you found the content useful,