New Jersey Photographer
Radio advertisement is not something you find photographers taking advantage of (often) in their marketing efforts. However, there is something to be said for the power of voice over the air. Here is why… A while back the local talk radio station, NJ 101.5, was discussing how small businesses use their websites and social media. [...]
Facebook is always improving their Insights feature. If you do not know what it is – think Google Analytics for your photography Facebook fan page. If your Facebook is now using Timeline view, then you will notice a summary Insights show at the top (which can be collapsed with the Hide button) But if you [...]
We already discussed the new Facebook Timeline header image design. It’s cool, right? Yes, there are many rules that we have to look out for when creating the images, but overall it’s good stuff. Today I want to tell you about two very useful features in your photographer Facebook fan page. Highlight Highlighting a timeline [...]
Photographers, you should already have a Facebook fan page. If you don’t, make sure you head over to Facebook right now and create one. Then come back here and check this out. Timeline Rules You will notice that my timeline header image is very simple. That is because Facebook’s new rules for timeline pages are [...]
I am at the point where I am tired of reading marketing books that try to add empty content of why a photographer should use Flickr, Facebook, Twitter, Pinterest, etc. So one of my goals, when I share important information for readers, is to get to the nitty gritty right away. No fluff. So with [...]
Not too long ago I received an email from PhotoShelter asking for my feedback on Photographers using LinkedIn. That interview was to be included in their Photographer’s Social Media Handbook. While I highly recommend downloading the free PDF from PhotoShelter, I wanted to share the conversation here on my blog. PhotoShelter did cut out some [...]
In Part 1 Photographers SEO and Social Marketing I wrote about how the content you create and share is can be more important than SEO. In Part 2 I wrote more about SEO and useful WordPress plugins to help. In Part 3 I’m going to discuss how the look and functions of a photographer’s website helps their [...]
To me, Social Media is about the conversation and engagement. It’s about connecting with customers and colleagues around the world. Even with Twitter and Facebook being around as long as they have, there are so many people out there that completely automating their streams. In my opinion, automation is okay as long as the person [...]
Hopefully if you’re reading this, you also read Part 1 of Photographers SEO and Social Marketing. I’ve said it many times before but I am happy to share some knowledge that I have learned over the years. I will also link to very informative articles as I find them. If you read my regular blog [...]
Search Engine Optimization (SEO) is an interesting thing. Theoretically, if done correctly your website will be a top of search results. SEO is not quick, and it is not easy. It takes time, focus and a lot of hard work. However, as Cameron Chapman writes in his article “Why SEO Doesn’t Matter Anymore and What [...]
Selling Photographs To Strangers Here is the situation. You’re a photographer walking around town, or on a photowalk, and you’re photographing people… anyone for that matter. One of the people you photograph asked how they could get a copy of the photo. You tell them “visit my blog and I’ll post it for you” or [...]
