New Jersey Photographer
Not too long ago I received an email from PhotoShelter asking for my feedback on Photographers using LinkedIn. That interview was to be included in their Photographer’s Social Media Handbook. While I highly recommend downloading the free PDF from PhotoShelter, I wanted to share the conversation here on my blog. PhotoShelter did cut out some [...]
In Part 1 Photographers SEO and Social Marketing I wrote about how the content you create and share is can be more important than SEO. In Part 2 I wrote more about SEO and useful WordPress plugins to help. In Part 3 I’m going to discuss how the look and functions of a photographer’s website helps their [...]
To me, Social Media is about the conversation and engagement. It’s about connecting with customers and colleagues around the world. Even with Twitter and Facebook being around as long as they have, there are so many people out there that completely automating their streams. In my opinion, automation is okay as long as the person [...]
Hopefully if you’re reading this, you also read Part 1 of Photographers SEO and Social Marketing. I’ve said it many times before but I am happy to share some knowledge that I have learned over the years. I will also link to very informative articles as I find them. If you read my regular blog [...]
Search Engine Optimization (SEO) is an interesting thing. Theoretically, if done correctly your website will be a top of search results. SEO is not quick, and it is not easy. It takes time, focus and a lot of hard work. However, as Cameron Chapman writes in his article “Why SEO Doesn’t Matter Anymore and What [...]
Selling Photographs To Strangers Here is the situation. You’re a photographer walking around town, or on a photowalk, and you’re photographing people… anyone for that matter. One of the people you photograph asked how they could get a copy of the photo. You tell them “visit my blog and I’ll post it for you” or [...]
Get them right, and they become one major piece of a booming business online. Get them wrong, and, well … nothing happens. And that’s just the writing part. If you’ve ever tried to build a landing page in WordPress, you know it can get very frustrating, very fast. The basic idea is to strip all [...]
My Twitter page is featured in a new Facebook and Twitter Guide for Photographers written by Zach Prez. The Photographer’s Social Media Handbook is an all-in-one resource to grow your photography presence in social media. So if you need help building a social media entourage, here is a great resource to learn how. Special thanks [...]
Gary Vaynerchuk is a man of much wisdom when it comes to a modern business. In his new book, The Thank You Economy, he offers advice like you wouldn’t believe. Without going in to too much detail, please pick up a copy of the book and see what I mean. If you’re considering the idea [...]
This is a great example of bad email marketing. The sender tried to personalize the email (to the extreme). I believed it until I looked at the To: and Bcc: fields. Notice that it was not sent just to me? To finish it off, there was no unsubscribe option. Meaning I am stuck on the [...]
I was going to write a very long article on the various ways we, as photographers, can grow business and our networks. This simple secret which I am about to share in the video, works well for customers that would hire you to photograph something as well as other photographers in your community. Ready? Here [...]
