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Notable Website Statistics (2012 Infographic)

notable-website-statistics-2012

2012 has been a great year for my freelance photography business. In addition having the opportunities to photography fantastic locations and people, my website has been doing well.

With that said, I thought it would be fun to share a small Infographic on some of the website statistics.

notable-website-statistics-2012

You may be wondering why I thought it was important to share the information.  From a marketing standpoint, this information tells me a lot about my website visitors, and points to some areas that can be improved.

For example:

  • 50% of my website traffic is form the United States.  That is not a bad number, but if I was trying to get more local business, I could tweak my content so that it is only relevant to the United States or the New Jersey area.
  • Internet Explorer doesn’t even make it to the top 3 browsers used to view my website.  Internet Explorer is a browser that is extremely annoying to design a website for.  So because of this, I do not need to worry.
  • Only 17% of my website visitors are browsing on a mobile device.  I suspect this will grow each year, and once it hits 25% then having a responsive or mobile website is essential.
  • 18% of my traffic is returning visitors.  If I can find a way to increase retention rate, then not only with my new visitors grow, but my returning will and that means overall move traffic.

So as you can see, there is a lot to learn from some Google Analytics data.  I hope this helped guide your photography marketing efforts into 2013.

Happy New Year,

Scott

By Scott

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386 comments

  1. Hi, can you share what site/tool do you use to generate that?

    I guess that 68% of traffic is able to be “located”? And the rest just fall into “other” (not shown)?

    Also, the typography on the time spent got mashed up. I thought it would be 9′ 47″ if using minutes/seconds, but combing the colon in there, I thought it would be 9 hours? Any idea which is right? Couldn’t find a Strunk and White type reference on time formatting.

    Thanks and Have a great 2013!

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