Photography Business Revamp aka PhotogBizRevamp

bizrevampIf you’ve been following my blog for some time now then you’ve likely heard me mention Rachel Brenke on numerous occasions. In fact, she even guest blogged about model releases for street photography.

Rachel is a lawyer (aka The LawTog) and photographer, and there is no one better to talk about the togethers together than her.

That is why I am extremely excited to share a new online course Rachel has put together called PhotogBizRevamp, or Photography Business Revamp.

Rachel offered the course for two years but shut it down for a year improve it with a lot more depth.  Here are a few key points about the course:

  • It’s incredibly awesome
  • No one else has a huge legal section in their business courses
  • Students receive lifetime access to the course and content
  • There are tons of videos, handouts, transcripts and more.
  • There are walkthroughs of boring stuff most people don’t like but as photographers and business owners, we have to.
  • Did I mention there is a conversation with me in one of the sections?

There are many business courses out there for photographers, including Marketog which is also amazing.  But Rachel’s course stands out above the crowd.  Why? Well, she breaks the legal aspects down so well that anyone can understand it.  She talks about the struggles of the business and provides strategies, tools and ideas to get through the barriers.

Photography Business Revamp

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If this hasn’t caught your interest yet, maybe more details will.  In PhotogBizRevamp you will also learn…

  • How to set up a legal photo business so you can stay legal and protect your assets.
  • A simple system to manage and file yours taxes the right way.
  • The minimum insurance coverage your photo business needs to have peace of mind.
  • How to get a solid contract with no holes that covers you.
  • Website and social media quick-fixes that get you the inquires and new clients you’re losing out on right now.
  • A streamlined workflow that minimizes stress and maximizes your money-making potential.
  • How to generate more cash (even if you aren’t into in-person sales).
  • How to create your custom business plan to finally reach your goals.

As mentioned you will also receive:

  • Videos and accompanying transcripts so the you can quickly go through, understand and absorb the material.
  • Printable handouts, checklists, and worksheets so you can take action on what you learned.
  • Mobile ready videos so you can work on-the-go
  • Downloadable full video transcripts, audio files, and the above mentioned printable items.
  • Three question and answer podcasts right to your inbox.
  • Lifetime access so you can learn at your own pace.

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Curious how the course works?

Basically, the content modules are dripped for one week for every module. Once you reach the end of the modules you have lifetime access to everything. You receive Module 1 upon registration.

Although there are only 8 modules mentioned in the marketing materials for the course, there is actually a bonus module, but you didn’t hear that from me.  Rachel is also adding more content and fresh materials for students.  How cool is that?  PhotogBizRevamp is affordable and can have a huge ROI, but as enrollment fills up, the price will steadily increase.  Rachel also offers a 45 day refund policy, but be sure to read the policy if you are curious about it.

So now that I’ve gone through all of the details about the course, I strongly encourage all photographers looking to grow their business to check out PhotogBizRevamp. Enrollment is open April 10-14th, 2014.

Thanks for reading,

Scott

Posted in Photography News Tagged |

Should I Crop In Camera Or In Post Processing?

I received a question from a reader and thought it was an interesting one. So I decided to share the question and my answer in a video here on the blog.

I shoot with Canon 60D. The ratio is 2/3 which makes 8×12 the best size when I have my pictures printed at a lab. How do I get an 8×10 photo without cropping? Some venues want only 8×10 pictures and I lose so much of my photo. Are there camera settings to change the ratio when shooting? Is there software?

Basically, the photographer wants to not crop photographs, but knows that is has to be done for certain clients.

My suggestion is to visualize the scene as a 8×10. Practice that, rinse and repeat. One way to ensure that a photograph has enough room for cropping is to simply take one step back.

That means if you are shooting with a 50mm lens, take one step back to get more space surrounding the subject. If you are using a zoom lens, and already zoomed in, then wider up a bit to get more space surrounding the subject.

To visualize the difference between an 8×12 and an 8×10 photograph, open your photo editor and add the crop marks on various photographs, like I did in the video. Keep doing it over and over until you can visualize it in camera.

Some cameras have the ability to crop when capturing the photograph, however I do not recommend that because those same cameras could permanently crop the photograph. If that happens then you, the photographer, will not have the ability to use the 8×12 version of the photograph later on.

I hope that is help. Thanks for reading and happy shooting,
Scott

Posted in Photography Tagged |

Photo Critique – Recover or Go Minimal

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Another photo critique task, another success.

In this critique I share some thoughts on processing a photograph in a minimal way if recording details in highlights or shadows is not a possibility.

After sending the video to the photographer I received the following reply.

I loved the way you brought about the water and overall cool temperature compared to the warmth present in my final edit of the photograph. Wonderful work Scott. and I do like to thank u for taking time to critique my photograph. I will certainly keep those things in mind while reworking on the photograph.

I don’t have any inhibitions on making the video public, as I believe it might be useful to the public.

Mission accomplished.

I hope you learn something from this photo critique just as the photographer did.

Thanks for reading and happy shooting,

Scott

Posted in Photography Tagged |